Site traffic after the hype

Two of the biggest internet announcements this summer were J.K. Rowling unveiling Pottermore and Spotify coming to the US. It was expected that these websites would garner a large number of hits, but what is more interesting is to look at the severe dip in visitors each site experienced a few days after all the hype wore off.

Wolfram|Alpha provides graphs documenting the visitor histories of both sites, just simply enter the URL.

Both sites saw massive spikes followed by huge plummets (Pottermore more-so). This makes sense with Pottermore, as the site just recently allowed the first round of registrations more than a month after the site launched.  

  1. wolframalpha posted this
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